Adobe x FC Bayern
adobe Experience cloud, 2022
A month ago we announced that FC Bayern Munich has partnered with Adobe to underpin the club’s digital transformation. Powered by Adobe Experience Cloud and Document Cloud, FC Bayern will engage its millions of global fans through personalised, immersive sports experiences. An integrated marketing and communications launch strategy made Adobe synonymous with creating the world’s most thrilling fan experiences, attracting widescale global media attention and marketing demand.
credits
Creative Direction: Maria Miemietz
Art Direction: Luca D’Ambrosio
Marketing Manager: Nikki Strangwick
Creative Agency: Achtung (concept), Emotions (filming and editing)
